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Website Content
Writing for Law Firms

In today’s digital landscape, your website often provides the crucial first impression that can turn a referral into an enquiry. We craft compelling content that strategically showcases your expertise, addresses your prospective clients’ needs and converts website visitors into individuals who contact your lawyers.
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Law firm website content that turns prospects into enquiries

Creating compelling website content for can be time-consuming and challenging to manage internally. Pillar & Scroll’s extensive legal marketing experience and insights help your firm deliver website content that resonates with your audience and drives engagement.

We manage the entire process, from understanding your firm’s goals to creating and publishing high-quality content that captures its unique value.

Our team of legal marketing experts produces content that:
Highlights your firm’s unique value proposition
Speaks directly to the needs of your ideal clients
Showcases your expertise in a clear, engaging manner

Optimises your online presence for search engines

Your path to digital marketing clarity:
The 4-step process

Our Website Content Writing service follows a streamlined four-step process designed to create engaging, conversion-focused content for your law firm’s website.

STEP 1
Understanding your firm
Discovery Interview: We conduct an in-depth interview with key team members to gain a deep understanding of your firm’s unique value proposition, target clients and marketing goals.
Site Map Development: Based on the interview, we create a comprehensive site map outlining all pages and their hierarchy.
Collaborative Review: You review the proposed site map, and we work together to finalise the pages that need to be created or updated.
STEP 2
Information gathering
Content Audit: We analyse your existing content, including your website, LinkedIn profiles and other marketing materials.
Lawyer Interviews: We conduct individual 30–60-minute interviews with key lawyers to capture their expertise and unique insights.
Practice Area Deep Dives: For expertise or practice area pages, we interview practice group leaders to ensure an accurate portrayal of your services.
STEP 3
Content creation
First Draft Development: Our team of legal marketing experts and non-practising lawyers craft the initial content for each page.
Internal Review: Our editors thoroughly review and refine each page’s content for clarity, consistency and impact.
Holistic Content Integration: We carefully review the entire suite of content to ensure all pages complement each other, creating a cohesive narrative that guides potential clients through your firm’s unique story and service offerings. This approach ensures a seamless user experience and reinforces your key messages across the entire website.
STEP 4
Review and implementation
Client Review: We present the draft content for your review and feedback.
Revisions: Based on your input, we make any necessary adjustments to ensure the content aligns perfectly with your firm’s voice and goals.
Final Delivery: We provide you with polished, ready-to-publish content, or we handle direct publication on your site for Pillar & Scroll website clients.
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Comprehensive, ready-to-use content
for your law firm’s website

Every project includes:

Site Map

A strategic blueprint for your website’s structure

Page Content

Professionally written and edited content for each agreed-upon page (typically 350–450 words)

Formatted Documents

Microsoft Word or Google documents with proper formatting, headings and links

Pages we offer

As part of our Website Content Writing service, we offer content creation for the following essential pages:
Each page is meticulously crafted to:

Efficient turnaround, tailored to your needs

While the project duration varies depending on the number of pages, we typically deliver lawyer profiles within 5–10 business days of conducting interviews. After the initial planning stage, we’ll provide a detailed timeline, ensuring transparency and efficient project management.
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Exclusive bonuses

We’re committed to delivering exceptional value with our Website Content Writing service. To ensure your website truly stands out, we’re pleased to offer these exclusive bonuses at no extra cost:

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SEO Optimisation

Each page includes an SEO page title, meta descriptions and a recommended URL to boost your search engine visibility.

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Complimentary Index Pages

We’ll create copy for all ‘Index’ pages at no additional charge, enhancing the overall structure and flow of your website.

These bonuses are designed to maximise the impact of your new website content, helping you attract more qualified leads and create a seamless user experience for your visitors.

Our satisfaction guarantee

We’re confident you’ll find immense value in our Website Content Writing service. To demonstrate this, we offer a risk-free opportunity to try our service with a single piece of content:

Choose either a lawyer profile or an expertise page as your trial piece. If you feel we’re not the perfect fit for your needs, we offer a full refund, provided you request it within three business days of receiving your first draft.

This allows you to experience our work firsthand without financial risk. After the trial period, if you’re satisfied (as we believe you will be), we’ll continue working with you on the rest of your website content, making revisions until you’re delighted with the final product.

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All-inclusive website content pricing for busy lawyers

Expert legal content creation

Access our team of legal marketing experts and former lawyers to craft compelling website content for 
your firm.

Satisfaction guaranteed

Try our service risk-free with our satisfaction guarantee on your first piece of content.

We work until you’re delighted

Receive unlimited revisions until you’re completely satisfied with your website content.

Save $20 per page
Save $40 per page

Website Content

Every key page for your website is delivered with care.
$300per page
$280per page
$260per page
Package Overview:
Pages we offer:
Bonuses:

Please note that prices are in US Dollars (USD).
Australian clients attract an additional 10% GST.

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Additional content services for law firms

In addition to our Website Content Writing service, we offer a range of supplementary content solutions tailored specifically for law firms:

Alternative content-writing services

Proofreading and editing services

Already have content but need a professional touch? Our legal content experts will review, refine and enhance your existing website copy. We ensure consistency, clarity and engagement while maintaining your firm’s unique voice.

Complementary content-writing services

AI-assisted thought leadership content

Harness the power of artificial intelligence to quickly create initial drafts of thought leadership content. Our legal marketing experts ensure the output is refined so that the content aligns with your firm’s voice and messaging. This option offers faster turnaround times and can be a cost-effective solution for firms with tight budgets or deadlines.

Case study content

Showcase your successes with professionally written case studies. We’ll highlight your firm’s problem-solving abilities and the tangible outcomes you’ve delivered for clients, building trust and demonstrating your expertise in action.

Firm news and updates

Keep your website fresh and your audience informed with regular news updates. From new hires to notable case wins, we’ll craft engaging content that showcases your firm’s growth and achievements.

Each of these services can be tailored to enhance your website content strategy, ensuring a cohesive and impactful online presence for your law firm.

Book a Consultation to discuss which content services best suit your firm’s needs.

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Frequently Asked Questions

Pillar & Scroll specialises in marketing for law firms, bringing a unique understanding of the legal industry to your website content. Our expertise ensures that your content resonates with your target audience, reflects your firm’s values and stands out in the competitive legal landscape. We offer unlimited revisions, a satisfaction guarantee and a comprehensive package that includes all the elements needed for a professional online presence.

Our Legal Marketing Experts play a crucial role in ensuring your website content is distinct, tailored to your market and appealing to potential clients. Their involvement includes the following:

  • Conducting an in-depth interview with you and your team to develop a content strategy that aligns with your firm’s ambitions, culture and goals.
  • Crafting compelling content that showcases your expertise and speaks directly to your ideal clients’ needs.
  • Presenting and explaining the proposed content, making informed recommendations and discussing the potential impact of any changes or requests.
  • Addressing any questions or concerns about the content creation process and the finished product.
  • Providing follow-up support for additional content elements, such as blog posts or social media content.

Their industry knowledge and experience ensure that every aspect of your website content is optimised for the legal market, setting your firm apart from the competition.

Unlike generic content-writing services, our process is specifically tailored for law firms. We understand the nuances of legal marketing and the importance of projecting professionalism and trustworthiness. Our service includes expert legal marketing guidance, a step-by-step collaborative process and SEO optimisation. Additionally, we offer unlimited revisions to ensure you’re completely satisfied with the final result.

We offer unlimited revisions as part of our service. Our goal is to create content you’re proud of, so we’ll work with you until you’re completely satisfied. After the initial draft, we’ll refine the content based on your feedback. This iterative process ensures the final content accurately represents your law firm’s identity and meets your expectations.

You’ll receive the following:

  • A strategic site map outlining your website’s structure
  • Professionally written and edited content for each agreed-upon page (typically 350–450 words)
  • Formatted Microsoft Word or Google documents with proper formatting, headings and links
  • SEO optimisation, including page titles, meta descriptions and recommended URLs
  • Complimentary copy for all ‘Index’ pages

Our content-writing process usually takes 2-3 weeks from start to finish. This includes the following:

  • Initial consultation and briefing
  • Information gathering and lawyer interviews
  • Creation of the first draft (about 1-2 weeks following each interview)
  • Revision rounds based on your feedback (1–2 weeks, depending on the number of revisions)
  • Finalisation and delivery of all content

We pride ourselves on efficiency while ensuring we take the necessary time to create content that truly represents your firm.

Absolutely! We specialise in crafting content for a wide range of legal practice areas and expertise. Our team includes legal marketing experts and non-practising lawyers who understand the nuances of different legal specialties. We conduct in-depth interviews with your practice group leaders to ensure an accurate and authentic representation of your services. Whether you’re a general practice firm or a boutique specialising in specific areas of law, we can create compelling content that highlights your expertise and appeals to your target clients.

We offer a satisfaction guarantee. If you’re not entirely satisfied with the content, you can request a full refund within three business days of receiving your first draft of a single piece of content (either a lawyer profile or an expertise page). After this stage, we’re confident that we’ll be on track to meet your expectations. Our aim is to create content that both you and your firm will be proud of, and we’re committed to working with you until you’re completely satisfied with the result.

Our content-writing service includes standard SEO optimisation. This means the following:

  • We conduct keyword research to identify relevant terms for your practice areas and location.
  • We naturally incorporate these keywords into your content, headings and meta descriptions.
  • We create SEO-friendly page titles and URLs.
  • We structure content with appropriate headings (H1, H2, etc.) to improve readability and SEO.
  • We ensure content is the right length—comprehensive yet concise—as preferred by search engines.
  • We implement a strategic internal linking structure to improve website navigation and distribute page authority across your site.

Remember, while we optimise for search engines, our primary focus is creating high-quality, informative content that resonates with your human readers and potential clients.

Terms & Conditions

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