Why Law Firms Choose Pillar & Scroll for Website Design
Professional websites built by people who understand legal industry dynamics and respect your time.
Built for Everyone Who Researches
Your Firm
Your website serves multiple audiences: prospects validating referrals, referrers checking your credentials before recommending you, potential lateral hires evaluating opportunities, and clients reviewing your current matters and expertise.
Your Time Stays Focused on Legal Work
We handle content migration, technical implementation, and all the complexity while you focus on clients.
Choose Your Package and Payment Structure
Pay monthly over 6 months or upfront with a discount. Add optional content writing services when you need them.
Select Your Website Package
Single page
A professional landing page for your new firm
Website Design
- Custom website design
- 2 page concepts
- 1 feedback round
Website Pages & Functionality
- Single-page website (up to 1,000 words)
- Plain text pages for legal disclaimers
- WordPress platform
- Mobile-responsive design
- Basic enquiry form
- Basic Google Analytics setup
- SEO metatags for your content and on-site SEO configuration for launch
Strategy & Service
- Planned and project managed by Legal Marketing Consultant
- 1-hour online training to learn how to update the website
- Upgrade to Essentials at any time
Project Timing
- Minimum 4 weeks
- Maximum 8 weeks
Essentials
Professional web presence with core functionality
Website Design
- Custom website design
- 2 page concepts
- 2 feedback rounds
Website Pages & Functionality
- Core law firm pages:
- Home
- News & insights
- About
- Contact
- Profiles
- Plain text pages
- Expertise
- Up to 30 pages designed and built
- WordPress platform
- Mobile-responsive design
- Basic enquiry form
- Basic Google Analytics setup
- Basic integration setup with your:
- Practice management system
- Email marketing platform
- Other software (via link or embed)
- SEO metatags for your content and on-site SEO configuration for launch
Strategy & Service
- Planned and project managed by Legal Marketing Consultant
- 1-hour online training to learn how to update the website
- Upgrade to Engagement at any time
Project Timing
- Minimum 12 weeks
- Maximum 24 weeks
Engagement
Attract talent and clients with integrated job postings and events
Website Design
- Custom website design
- 2 page concepts
- 2 feedback rounds
Website Pages & Functionality
- Everything in Essentials
- Engagement functionality:
- Careers page
- Job post functionality
- Events functionality
- Up to 3 speciality page templates
- Up to 300 pages designed and built
- Event payments setup and integration
- Advanced integrations (Quote)
Strategy & Service
- Planned and project managed by Legal Marketing Consultant
- 1-hour online training to learn how to update the website
Project Timing
- Minimum 16 weeks
- Maximum 32 weeks
Do you need a more comprehensive digital presence with custom functionality or advanced integrations?
- Additional pages
$50 per page
- Speciality page templates
$1,500
- Multilingual capability
+35%
- Content writing
Quote
- Speciality enquiry/intake forms
Quote
Do you need a more comprehensive digital presence with custom functionality or advanced integrations?
- Additional pages
$50 per page
- Speciality page templates
$1,500
- Multilingual capability
+35%
- Content writing
Quote
- Speciality enquiry/intake forms
Quote
- Additional pages
$50 per page
- Speciality page templates
$1,500
- Multilingual capability
+35%
- Content writing
Quote
- Speciality enquiry/intake forms
Quote
All prices are in USD.
How We Build Websites That Convert Referrals
Our systematic approach to building websites that respects your time.
Discovery & Content Plan
- One focused planning session to capture your firm's expertise and objectives
- We help you with content and photography planning
- Structured templates provided for any new content - no blank pages
Design
- Professional design that demonstrates your legal expertise at first glance
- Review polished concepts - we handle all technical complexity
- Focused feedback process that respects your time
Build & Launch
- We handle all technical implementation - you receive milestone updates
- Comprehensive testing and seamless go-live coordination
- Post-launch support for quick adjustments and optional team training
On-Going Support
- Website Care (Recommended): Enterprise hosting, security, technical maintenance, and full warranty coverage
- Website Desk: Content updates, new pages, and regular reviews to keep your site current
- We help your digital presence evolve as your practice grows
Websites We’ve Built for Law Firms
See how we design websites that look professional, build authority, and convert more referrals for law firms.
Ready to Build a Website That
Validates Your Expertise & Experience?
Book a free discovery call to discuss your firm’s digital presence, or explore our packages and pricing to find the right fit.
Frequently Asked Questions
What is WordPress and why do you use it?
WordPress is the world's most popular website platform, powering over 40% of all websites globally. We use it because it's reliable, secure, and gives you complete ownership of your website.
Unlike proprietary platforms, you're never locked in - your site and content belong to you. WordPress offers extensive functionality through proven plugins and integrations, making it ideal for professional law firm websites. It's also easy to update once you're trained, meaning you maintain control over your digital presence.
Does the website work on mobile and tablet devices?
Yes. Every website we build uses responsive design, which means your site automatically adapts to any screen size - from smartphones to tablets to desktop monitors. This isn't optional - it's standard practice. While most law firm research still happens on desktop screens, prospects increasingly check firms on mobile devices when validating referrals or reviewing credentials.
Your site will look professional and function perfectly regardless of how someone accesses it.
Does the website work on all browsers?
Yes. Your website will work perfectly on all modern browsers including Chrome, Safari, Firefox, Edge, and their mobile versions. We test across different browsers during development to ensure consistent performance and appearance.
This means your prospects, referrers, and clients will have a seamless experience regardless of their browser preference. We don't support outdated browsers like Internet Explorer, as they pose security risks and represent less than 1% of web traffic.
What's included in a basic Google Analytics setup?
We create and configure your Google Analytics 4 property, install the tracking code via Google Tag Manager, and link it to Google Search Console. This setup includes basic goal tracking for key actions, such as contact form submissions, so you can see how visitors interact with your site. Once configured, you'll have access to valuable data about your website visitors, traffic sources, and user behaviour.
For more detailed reporting and regular analytics reviews, our Marketing Desk service provides ongoing monitoring and insights.
What are SEO meta tags?
SEO meta tags are the HTML elements that tell search engines what your page is about. The main ones are page titles (what appears in search results and browser tabs), meta descriptions (the summary text under your title in search results), and descriptive URLs (the web address structure). We configure these for every indexable page on your site to help search engines understand your content and display it properly in results. Well-written meta tags help improve your visibility and clarity for users on search engines such as Google and Bing.
What is Onsite SEO configuration?
Onsite SEO configuration covers the technical setup that helps search engines crawl and understand your website effectively. We configure XML sitemaps, robots.txt files, canonical URLs, and page speed optimisation settings as standard. Our configuration also includes proper redirects from your old site, ensure correct heading structure throughout, noindex archive pages to avoid duplicate content issues, and we create appropriate internal linking between related pages.
What is the job post functionality?
The job board functionality allows you to post career opportunities with an application form and have them sent to you via email. Applicants can filter positions by role, location, and practice area, while you can customise application questions and fields to gather the information you need.
We handle the setup, migration of any existing posts, offer ongoing support for new listings, SEO configuration, and automated confirmation emails.
We'll also automatically archive filled positions to keep your careers page current. If you'd like to see how it works, book a call for a demo of the functionality.
What is the events functionality?
The events functionality allows you to promote and manage webinars, seminars, and firm events directly on your website. You can set events as public or private (e.g. invite only), and attendees register through forms that send confirmations to both them and your firm via email.
Events can be filtered by practice area or lawyer, and we can integrate payment gateways if you charge for attendance.
We handle the setup, migration of existing events, offer ongoing support for new listings, SEO configuration, and automated confirmation emails.
We'll also automatically archive past events to keep your events page current. If you'd like to see how it works, book a call for a demo of the functionality.
How do event payments work and what integrations do you support?
We integrate Stripe with your event registration forms, allowing you to charge for webinars, seminars, or other firm events directly through your website. You'll need your own Stripe account, but we can help you set it up if needed.
Once integrated, attendees can register and pay in one seamless process, with payment confirmations sent automatically to both them and your firm. This makes it simple to monetise paid events without manual invoicing. If you'd like to see how it works, book a call for a demo of the functionality.
What is a basic integration?
A basic integration connects your website to external tools using native plugins and API linking. This might include linking forms to your CRM, connecting your email marketing platform, or syncing data with practice management software.
These integrations use standard field mapping and don't require custom coding or complex data manipulation. Most common legal tech tools fall into this category. If you're unsure whether your required integrations qualify as basic, contact us to discuss your specific needs and we can confirm what's possible.
What do you mean by "link or embed" for integrations?
A link integration is a simple hyperlink that directs visitors to an external platform - like a button that takes clients to your secure portal or payment platform.
An embed integration uses an iframe to display external content directly on your website page - like a calendar booking widget.
Both methods allow unlimited connections to external tools without custom development. Links keep users aware they're moving to another platform, while embeds create a more seamless on-site experience.
Do you integrate with our practice management software?
We integrate with most SaaS-based legal practice management systems. We've successfully created integrations with platforms like Clio, Smokeball, and others.
The type of integration depends on your needs - whether it's syncing contact forms to your CRM, displaying matter information, or connecting client portals.
Most modern practice management systems offer API connections that qualify as basic integrations. If you'd like to confirm compatibility with your specific platform or discuss what integration options are available, contact us to discuss your requirements.
Can we add team members and practice areas later?
Yes, absolutely. Your website is built to grow with your firm. You can add new lawyer profiles and practice area pages yourself at any time - we provide training on how to do this during the launch process.
If you'd prefer us to handle these updates for you, our Marketing Desk service takes care of adding new team members, creating practice area pages, and ensuring everything is properly formatted and optimized. There's no limit to how many profiles or practice areas you can add.
What are plain text pages?
Plain text pages are simple, text-based pages with basic formatting like headings, paragraphs, and lists - without images or complex layouts. These are typically used for content like privacy policies, terms and conditions, disclaimer pages, and other legal or administrative information.
They're designed to be clear and easy to read rather than visually styled. All our packages include unlimited plain-text pages, so you can add as many supporting pages as your firm needs without affecting your page allowance.
What does the page allowance mean?
The page allowance refers to the number of custom-designed pages we'll create for your website.
For each page within your allowance, we handle the design, content layout, imagery creation or formatting, onsite SEO configuration, and meta tags. This includes pages like your homepage, practice area pages, lawyer profiles, and other key pages that require custom design work. Plain text pages like privacy policies aren't counted in this allowance.
If you need additional designed pages beyond your package allowance, we can accommodate that with a per page fee.
What happens if we exceed the number of pages included?
If your website requires more designed pages than included in your package, we charge a per-page fee for the additional pages. We'll always seek your written approval before proceeding with any extra work, so there are no surprises.
This additional fee is invoiced at the end of the project and can be incorporated into your payment plan if you prefer. We're transparent about costs throughout the process, and you'll have full visibility into any additional pages needed before we start designing them.
Can you work with our existing brand guidelines?
Yes, absolutely. Because we create fully custom designs for every website, working with your existing brand guidelines is straightforward. We'll review your brand materials - logos, colors, fonts, and visual standards - during the planning session and design your website to align with them.
This ensures your digital presence maintains consistency with your firm's established identity and reinforces the brand equity you've already built. If you don't have formal brand guidelines yet, we can also help establish visual standards as part of the website design process.
What if we don't have professional photos of our team?
We strongly recommend investing in professional photography for your team. Quality headshots significantly impact how prospects perceive your firm's professionalism, especially when they're validating referrals. We can help you source a photographer as part of the website process, or you can arrange them with a photographer of your choice.
Professional photos aren't just about looking good - they build trust and help potential clients connect with your lawyers before they even make contact. If professional photography isn't immediately possible, we can discuss interim solutions.
Can we upgrade our package after we start?
Yes, you can upgrade your package at any time during the project. The additional fee is simply the difference between your current package and the upgraded package - there's no penalty or admin fee for upgrading. This gives you flexibility if your requirements evolve during the planning or design phase.
For example, if you start with the one package but realise you'd benefit from the additional features in the higher package, we can make that transition seamlessly and adjust your investment accordingly.
Can we request specific functionality not listed in our package?
Yes. Our packages cover the functionality most law firms require, but we understand every firm has unique requirements.
If you need specific features or integrations not listed in your package, contact us to discuss what you have in mind.
We'll assess whether it's something we can accommodate within your existing package, if it qualifies as a basic integration, or requires custom development with additional costs. We'll provide a quote if necessary so you can make an informed decision about adding that functionality.
How do project timelines work?
Your project timeline is set during our initial planning session based on your package and requirements.
Each package has a minimum timeline (how long we need to complete our work) and a maximum timeline (double the minimum) that gives you ample time to provide content, feedback, and approvals. We schedule regular check-ins throughout the project to review progress and keep things moving.
Projects completed within the scheduled timeline receive four months of complimentary Website Care on our annual plans as our way of saying thank you.
What happens if the project takes longer than expected?
We understand lawyers have demanding practices and projects sometimes need to pause.
Since we reserve dedicated team time and resources for your project, delays beyond the maximum timeline may require a 20% restart fee to reschedule and reallocate resources. We communicate regularly throughout the project to help prevent this situation and will always flag potential timeline concerns well in advance.
Our goal is to work with your schedule while keeping the project moving forward efficiently.
What if I need the website more quickly?
Contact us to discuss your timeline requirements.
Depending on our current workload and your project scope, we may be able to accommodate a faster turnaround. We'll be upfront about what's realistic and whether expedited delivery is possible.
Keep in mind that rushing the process can impact the quality of content gathering and design refinement, so we'll work with you to find the right balance between speed and ensuring your website properly represents your firm's expertise.
How much time will this require from our team?
We keep time demands minimal by design. Most firms prefer working asynchronously - reviewing materials and providing feedback on your own schedule rather than sitting through multiple meetings.
The initial kick-off call typically runs 30 to 60 minutes, depending on project complexity. After that, you'll nominate one key contact at your firm to streamline all communications.
For most clients, total time investment ranges from 2 to 8 hours across the entire project, excluding any content writing you choose to do yourself. The rest happens on our side while you focus on your practice.
What's your design process?
We start by presenting two initial design concepts showing your homepage and one key internal page. You review both concepts and provide feedback.
Based on your input, we deliver a full round of revisions - sometimes refining one concept, sometimes combining elements from both.
Once you approve the design direction, we apply it to all remaining page templates for your review. After you sign off on the complete design, we move into the build phase, where your website comes to life.
How many design revisions are included?
We include two distinct rounds of design changes.
The first round refines your initial concepts, and the second addresses feedback on all page templates. You can request changes to as many templates as you like within each round.
We're flexible with minor adjustments, such as colour tweaks, sizing, or small layout changes, throughout the design phase. However, once we begin building the website, the design is locked. Significant design changes during the build phase may attract rework fees, which we will quote at the time.
Can you help us write new content for our lawyers and practice areas?
Yes, we regularly write lawyer profiles and practice area descriptions for our clients. This service is quoted separately based on your specific needs - typically depending on the number of profiles and pages required.
We focus on professional content that demonstrates your expertise and credentials effectively. We don't offer copywriting services for thought leadership content like articles or insights - that expertise should come directly from your lawyers. Contact us for a quote on content writing for your website project.
What happens to our blog posts and news articles?
We can migrate your existing blog posts and news articles to your new website (this isn't included in single-page plans). Each package has a page allowance, and migration counts toward that allowance.
If you have a large volume of content that exceeds your package limit, overage charges apply. If you're unsure how many pages your current site has, please contact us as we can use software provide a complete list of all your pages so you know exactly what you're working with before starting the project.
Can we keep our existing domain name?
Absolutely. When we're ready to launch, we work directly with you or your IT team to coordinate the switch from your old website to the new one.
This process is straightforward, and we handle the technical details to ensure a smooth transition. We'll schedule the launch at a time that minimises any potential disruption to your firm, and we're available to support any questions from your IT provider during the changeover process.
Will our search engine rankings be affected?
We take steps to minimise any negative impact on your search engine rankings. This includes setting up proper 301 redirects from your old pages to new ones, maintaining your domain name, migrating your existing content, and ensuring all SEO fundamentals are properly configured. However, some temporary fluctuation is normal when launching any new website as search engines re-index your site.
Most firms see rankings stabilise within a few weeks, and many see improvements due to better site structure, faster loading times, and improved mobile performance.
Can we update content ourselves after launch?
Yes, absolutely. Your website is built on WordPress, which makes it straightforward to update content yourself.
We include training for your team during the launch process, showing you how to edit pages, add new content, update lawyer profiles, and manage other common tasks. This gives you control over keeping your website current without relying on us for every small change.
Of course, if you'd prefer us to handle updates or need help with more complex changes, our Marketing Desk service is available for ongoing content management.
What's the difference between Website Care and Website Desk?
Website Care handles all technical maintenance - enterprise-grade hosting, security updates, backups, monitoring, and technical support with bug support. It keeps your website secure, fast, and running smoothly without requiring any attention from your team.
Website Desk (part of the Marketing Desk suite) handles content management - updating text and images, adding new lawyer profiles and pages, publishing news and resources, and conducting regular content reviews. Think of Website Care as the technical foundation, and Website Desk as your ongoing content partner. Most firms choose Website Care as essential, while Website Desk is optional, depending on whether you want to manage content updates yourself.
Do we need both ongoing support services?
No, but Website Care is strongly recommended. If you prefer to self-host and self-manage the website, we'll provide you with a ZIP file of your website and database. You will need to arrange your own hosting, handle all technical maintenance and security updates, and organise your own licenses for the premium plugins we use. While ongoing maintenance isn't mandatory, websites without regular updates, security patches, and monitoring eventually develop performance issues, security vulnerabilities, or compatibility problems.
Website Desk is entirely optional - it's for firms who want us to handle content updates rather than managing them internally. Most firms find our dedicated focus, quality standards, and turnaround times more efficient and convenient than using internal resources.
What happens if something breaks on our website?
With an active Website Care subscription, we fix it at no additional charge or restore from one of our twice-daily backups. We monitor your site 24/7 for uptime and performance issues. Even if you accidentally caused the problem, just let us know - in most cases there's a quick fix that's covered under your plan.
Without Website Care, contact us for assistance. We will provide you a quote to diagnose the problem, and if appropriate, provide a second quote for the repair work. As you'd expect, reactive fixes tend to cost more than proactive maintenance and monitoring.
How quickly do you respond to support requests?
We respond to all support requests within one business day, though most requests receive a same-day response during business hours.
For critical issues affecting site functionality or uptime, we prioritise these immediately. Our goal is to keep your website running smoothly with minimal disruption to your practice, so quick response times are built into how we operate.
Do we own our website?
Yes, absolutely. Once your project is complete and paid in full, you own all rights to your website content, design, and structure.
We retain intellectual property rights to our proprietary frameworks and custom plugins we've built, but you can use them in perpetuity at no cost - they're part of your website.
We also utilise premium third-party plugins for certain functionality, which operate under their respective licenses.
Your website, all its content, and the ability to use it freely are entirely yours, giving you complete control and flexibility with your digital presence.
Do I get access to the website?
Yes, we provide WordPress access so you can add, edit, and remove content. For most firms, this level of access is adequate for day-to-day updates.
Some firms with in-house designers, developers, or digital marketers request administrator-level access, which allows complete control over all technical aspects of the site. We can provide this, but please note that the cost of our Website Care package increases when administrator access is granted, as the complexity and risk of preventing and fixing issues grows substantially.
Do I get access to the website host?
With Website Care, we manage your hosting on WP Engine, and you don't need direct access - we handle all server-level configurations, security, and performance optimisation. For most firms, this is ideal as it ensures your hosting remains secure and properly maintained.
Some firms with in-house technical teams request direct WP Engine access for specific requirements. We can provide this, but please note that the cost of our Website Care package increases when hosting access is granted, as the complexity and risk of managing server-level issues grows.
Are there any additional costs beyond the package price?
The pricing is clearly listed on our website, including all potential add-ons. There are no hidden costs for our services - all our software, tools, and stock photography are included in your package price. The only exception would be if serious photo editing or retouching is required beyond standard optimisation.
Your firm only pays for platform costs you would normally incur directly, such as your own software subscriptions (email marketing platforms, CRM systems, practice management software), costs from external service providers (photographers or videographers), and payment processing fees if you accept payments through your website.
We never incur any costs that we disburse without your written approval first.
If you choose not to continue with Website Care after launch, you'll also be responsible for premium plugin licenses and hosting costs. We can advise on the best platform options for your needs and help with setup, but these third-party costs are handled directly by your firm.
What payment methods do you accept?
We accept credit card payments (Visa, Mastercard, and American Express). For upfront payments, we can also provide an invoice with bank transfer information.
What happens if we want to cancel during the payment plan period?
If you choose to cancel during the payment plan period, you remain liable for the remainder of the project fee. The payment plan is structured to spread the cost of your website development over time, but the full project investment is committed once we begin work. This allows us to allocate dedicated team resources and time to your project with confidence. We'll always work with you to address any concerns before reaching the point of cancellation.
What happens if I don't get Website Care and hosting?
You'll need to arrange your own hosting provider, manage all technical maintenance including security updates and backups, and purchase licenses for any premium plugins used on your site.
We'll provide you with a complete ZIP file of your website and database to facilitate the transfer.
Keep in mind that websites require ongoing maintenance to remain secure and functional - without regular updates, you risk performance degradation, security vulnerabilities, and compatibility issues. Most firms find that Website Care provides better value and peace of mind than managing these technical responsibilities internally.
