Legal Marketing Speaker:
Paul Evans
Practical Strategies for Building Referral-Driven Law Firms
I speak at legal conferences, association events, and firm retreats about what actually works in law firm marketing – not theory, but strategies I’ve developed over 20 years working inside and alongside successful practices.
My talks focus on building referral-driven practices: understanding how clients actually choose lawyers in the digital era, converting referrals into retained clients through strategic website content, and creating scalable referral systems that consistently deliver high-quality work without consuming partner time.
I work best with audiences who want practical frameworks they can implement, not motivational speeches or generic marketing advice. My sessions are interactive – I encourage questions and real examples so attendees leave with strategies they can actually use.
Speaking for Legal Associations and Organisations
In recent years, I’ve spoken at events for:
Popular Legal Marketing Talks
My most frequently requested talks are:
Marketing Foundations: Stop Doing Law Firm Marketing on Hard Mode
Most law firm marketing advice is exhausting, expensive, and ineffective because it’s borrowed from other industries. In this session, I reveal why 75-95% of clients find lawyers through referrals—not the marketing tactics that work for e-commerce or product companies – and share the framework successful lawyers use to fill their pipeline. Attendees learn how to set realistic growth goals, understand the fundamental shift in how clients choose lawyers, and that a referral alone is no longer enough to secure the first conversation.
Your Website: The Tool That Converts Referrals into Clients
Your website isn’t a digital brochure – it’s your most powerful conversion tool. I walk through how to structure your firm’s website to answer the two questions every prospect has: Can they do the job? Are they the right fit? Attendees learn how to optimise their profile pages, use intake forms and scheduling tools to set themselves apart, and structure their site so referred prospects move quickly from research to conversation.
Creating Content That Makes Your Expertise Visible
Most law firm content sits unused because it’s created once and never repurposed. I show how to turn your firm’s experience into marketing assets that work repeatedly: case studies that demonstrate results, experience summaries that build credibility, client testimonials, and insights that can be adapted for multiple audiences and channels. Attendees learn what types of content actually resonate with referrers and prospects, how to document experience without breaching confidentiality, and practical tips for repurposing content without adding burden to partner schedules.
Building Referral Partnerships for Predictable Growth
Most lawyers treat referrals as passive and unpredictable. I share practical ideas for making them proactive and scalable by identifying the specific triggers that cause prospects to seek legal help and mapping out who they turn to for referrals when those triggers happen. Attendees learn ideas for attracting the right referral partners, providing value through content and access, and building deeper relationships without wasting time on generic networking events.
Speaker Kit
You might find these resources helpful:
Short Profile
Paul Evans has spent 20 years helping law firms grow through relationships, referrals, and reputation. After leading marketing at two of Australia’s fastest-growing practices, he started an agency that now works with over 50 law firms. Paul is the Founder and CEO of Pillar & Scroll, which serves boutique and growing practices that work with organisations and discerning private clients.
His talks focus on practical strategies for building marketing assets that convert referrals into clients, proactively growing referral partnerships, and developing marketing that works repeatedly without consuming partner time.
