About Pillar & Scroll
We help lawyers get more referrals, more clients, and the right lawyers on your team.
Our Approach
We’ve spent over 20 years working in law firm marketing – both leading teams at large firms and building an agency that works exclusively with lawyers.
Pillar & Scroll was born from a simple insight that most agencies miss:
The way business owners, executives and discerning private clients choose their lawyers has nothing to do with the tactics most legal marketing agencies push.
They don’t respond to ads. They don’t search Google for “best business lawyer near me.” And they’re not impressed by high-volume content marketing.
They ask people they trust for a referral. Then, they research the name or names they’ve been given before reaching out. They choose the lawyer who can demonstrate they’re the right fit – not the cheapest or the fastest to respond.
We make sure you’re ready when they research you.
Who We Work With
We work with law firms that grow through relationships, referrals, and reputation. Our clients serve institutions, businesses and discerning private clients.
They’re practices where quality matters more than quantity, where reputation compounds over time, and where the right referral from the right person is worth more than a hundred unqualified leads.
We work with lawyers practicing in:
- Banking & Finance
- Commercial Law
- Construction & Projects
- Corporate & M&A
- Cybersecurity & Data Privacy
- Dispute Resolution & Litigation
- Employment & Safety
- Energy & Resources
- Environment & Planning
- Family Law
- Family Office & Private Wealth
- Franchising
- Healthcare & Life Sciences
- Immigration
- Insolvency & Restructuring
- Insurance
- Intellectual Property
- Property & Real Estate
- Regulatory
- Superannuation
- Tax
- Technology
- White Collar Crime
- Wills & Estate Planning
- You want marketing support that strengthens relationships, not replaces the need to build them
- You want your online presence to reflect the caliber of your practice
- You'd rather spend your time doing great work for clients rather than constantly self-promoting your practice
- You want to invest heavily in high-volume lead generation tactics
- Your practice model relies on converting high volumes of unqualified prospects
- You're looking for a silver bullet that eliminates the need to build relationships
Why Pillar & Scroll?
Firms Like Yours
We've spent two decades in law firm marketing - leading teams at large firms and building an agency for growing practices. We know what it's like to be in your shoes, what works, what doesn't, and what's actually worth your time.
No surprises, no scope creep. You know exactly what you're investing in and what you're getting.
Every strategy, every recommendation, and every piece of work is designed for practices like yours - where clients come through relationships, not search ads.
We don't serve high-volume consumer practices because that's a different business entirely.
Our Leadership Team
Alex McKenzie
Sarah Callinan
Darryl Tan
Chi Mogro
Lui Amisola
Alex McKenzie
Sarah Callinan
Darryl Tan
Chi Mogro
