Prospects validating a referral want evidence you’ve handled matters like theirs. Most law firm profiles list credentials and qualifications instead of demonstrating relevant experience. Practice area pages describe what you do rather than proving you’ve done it successfully.
Without specific examples, case studies, or industry focus, your content reads like every other firm’s – giving prospects no reason to feel confident in the referral they received.
Blocked email addresses, buried phone numbers, and hidden team pages create friction at the exact moment prospects are ready to engage. Referrers can’t easily connect clients with the right lawyer. Prospects researching your firm after a recommendation encounter obstacles instead of clear pathways to contact.
These barriers compound – each additional click or missing detail increases the chance they’ll look elsewhere.
Prospects judge your attention to detail before they ever speak with you. Inconsistent formatting, dated design, and poor mobile responsiveness signal carelessness.
When your website doesn’t reflect the professional standards you maintain in your legal work, prospects question whether the referral was sound. Small presentation issues create cumulative doubt about your firm’s capabilities.
Your recruitment challenge isn’t just about finding candidates – it’s about converting the ones already researching your firm. Potential lateral hires evaluate your website before reaching out.
Missing careers content, no indication of firm culture or growth opportunities, and unclear professional development pathways all signal that your firm hasn’t thought about talent attraction.
They move on to firms that have.
Assessment by Audience
Your website’s technical performance directly impacts whether prospects stay or leave. Slow loading times, mobile responsiveness issues, and broken links create friction at the exact moment someone is researching your firm after receiving a referral.
Common Issues We Identify:
Prospects judge your attention to detail before they ever speak with you. Dated design, inconsistent formatting, and poor navigation signal carelessness. When your website doesn’t reflect the professional standards you maintain in your legal work, prospects question whether the referral was sound.
Common Issues We Identify:
Prospects validating a referral want evidence you’ve handled matters like theirs. Most law firm profiles list credentials and qualifications instead of demonstrating relevant experience. Practice area pages describe what you do rather than proving you’ve done it successfully. Without specific examples, your content reads like every other firm’s.
Common Issues We Identify:
Team profiles are your most visited pages and critical for referral conversion. Prospects want evidence of relevant experience, not just credentials. Referrers need easy ways to connect clients with the right lawyer. Poor profiles – with hidden contact details, generic content, and no demonstration of expertise – lose opportunities at the critical moment when someone is ready to engage.
Common Issues We Identify:
Common Issues We Identify:
Common Issues We Identify:
Email remains one of the most effective channels for staying visible to clients and referrers between matters. Poor email marketing – inconsistent sending, weak content, technical delivery issues, or unprofessional templates – wastes opportunities to demonstrate expertise and maintain relationships. Effective email keeps you top of mind when the next matter emerges or a referral opportunity arises.
Common Issues We Identify:
Common Issues We Identify:
While most referral-driven firms don’t rely heavily on advertising, many run Google Ads for brand protection or experiment with LinkedIn and social advertising. Poor advertising execution wastes budget on irrelevant clicks, wrong audiences, or messaging that doesn’t resonate. Even modest advertising spend deserves proper assessment to ensure you’re not paying for traffic that never converts.
Common Issues We Identify:
$150 per profile
Quote
$100 per profile
Social Ads Review
All prices are in USD.
We typically schedule the initial briefing call within 3-5 business days of booking. You'll receive your comprehensive report and walkthrough session within 10 business days of the briefing call.
From booking to final walkthrough, expect 2-3 weeks total. This includes the initial 15-minute briefing call, our comprehensive analysis (typically 5-15 business days depending on the size of the website), delivery of the written report, and scheduling your 45-minute walkthrough session at a time that works for your team.
We discuss your firm's goals, any specific concerns you have about your website, who your key audiences are, and what you want to achieve with your digital presence. This helps us focus the review on issues that matter most to your situation. The call typically runs 15 minutes and requires no preparation from you.
Just provide us with your website URL and be ready for a brief 15-minute discussion about your firm's goals and any specific concerns. We handle all the analysis - no need to compile documents or fill out lengthy questionnaires.
Yes, you can upgrade your package at any time during the review process. The additional fee is simply the difference between your current package and the upgraded package - there's no penalty or admin fee for upgrading. This gives you flexibility if your requirements evolve.
The report is designed to be actionable whether you handle updates internally, work with your current provider, or engage our team for implementation. Each recommendation includes clear explanation of the issue, why it matters, and specific steps for resolution, all prioritised by impact on your business objectives.
Both. For each issue identified, we explain what's wrong, why it matters (impact on referral conversion, credibility, or talent attraction), and provide specific steps to fix it. Recommendations are prioritised by impact so you know exactly what to tackle first.
The report is written for law firm leaders, not web developers. We explain technical issues in plain language with clear business impact. For example, instead of "poor Largest Contentful Paint metrics," we say "pages load too slowly, causing prospects to leave before seeing your content."
Yes. The report includes our honest assessment of whether your current site can be improved with targeted updates or whether a complete rebuild would be more cost-effective. We'll explain the reasoning behind our recommendation based on the issues identified and your firm's objectives.
We're happy to help implement any recommendations from the review. We can provide a proposal for the specific changes you want to prioritise, or you can engage our Marketing Desk or Website services for ongoing support. There's no obligation - the review stands alone as an independent assessment regardless of what you do next.
Each profile review assesses content quality, contact accessibility, evidence of experience, professional photography, and formatting consistency. We identify specific issues (missing contact details, credentials over experience, lack of case examples) and provide clear recommendations for improvement. These are the most critical pages for referral conversion.
Yes, the social media review in the Full package assesses your firm's presence across all platforms you're active on - LinkedIn, Facebook, Instagram, Twitter/X, etc. We evaluate profile completeness, content quality, posting consistency, and alignment with your firm positioning.
We can assess the technical performance, design, and structure of multilingual sites. However, content quality assessment is limited to English. If your site includes significant content in other languages, we recommend having a native speaker review that content separately.
No, our reviews focus exclusively on your firm's digital presence. However, during the walkthrough session, we're happy to discuss how your site compares to market standards and where you have opportunities to differentiate from other firms in your area.
The review is a point-in-time assessment. For ongoing monitoring and updates, our Marketing Desk service includes regular website reviews and content management.
No. Due to data privacy and to minimise cyber risk, we don't ask for direct access to your email marketing platform. Instead, we guide you through a walkthrough of your software during a screen-sharing session and make our assessments based on what we see. This approach protects your data while allowing us to thoroughly review your setup, templates, content strategy, and deliverability configuration.
We can work with most email marketing platforms, including MailChimp, Campaign Monitor, HubSpot and others.
Depending on your chosen package, we'll need read-only access to Google Analytics and your firm's social media accounts. We don't need access to your website backend or email marketing platform.
For email marketing assessment, we guide you through a screen-sharing walkthrough of your platform rather than requesting login credentials. This protects your data and minimises cyber risk while allowing us to thoroughly assess your setup.
That's fine - we can still assess your website's technical performance, design, content, and user experience without analytics data. If you choose the Full package which includes Analytics review, we'll assess what needs to be set up and provide recommendations for proper implementation and tracking.
Yes. We review websites built on any platform - WordPress, Wix, Squarespace, custom builds, or proprietary legal industry platforms. Our assessment focuses on how effectively your site serves prospects, referrers, and talent, regardless of the underlying technology.
