Description
Fixing the Digital Disconnects That Cost Lawyers Clients
For lawyers, word-of-mouth referrals remain the #1 source of new business. Yet many firms are experiencing a troubling trend: referrals are being made, but conversations never happen.
Consider this scenario: Sarah, a respected business lawyer, discovered that 75% of her accountant referrals were researching her online, then choosing someone else. The culprit? Her digital presence failed to validate her actual expertise.
Today, 90% of referred prospects will research you online before making contact. This critical “digital validation” phase determines whether they’ll reach out or continue searching elsewhere—even with a warm personal recommendation.
During this practical, implementation-focused webinar, you’ll discover:
- How to make your invisible expertise visible to referred prospects who need confirmation you’ve handled cases like theirs before
- The 9 digital checkpoints that referred prospects evaluate before making contact (and how to optimise each one)
- How to strategically place credibility markers that validate the recommendation your referral source has provided
- Simple techniques to lower the commitment threshold for initial contact, making it easier for referred prospects to start a dialogue
- A prioritised approach to fixing referral leakage that you can begin implementing immediately after the webinar
This webinar is specifically designed for:
- Law firm owners and partners of smaller practices (1-10 partners)
- Practice managers responsible for business development
Event Details
- Tuesday, 27 May at 11:00 am AEST
- 45-minute presentation + 15-minute Q&A session
- Free
- By registering, you'll also receive a recording of the webinar and PDF of the presentation slides, even if you can't attend live.
- Spaces are limited to ensure meaningful Q&A opportunities.
