{"id":4825,"date":"2024-06-24T19:05:16","date_gmt":"2024-06-24T09:05:16","guid":{"rendered":"https:\/\/www.pillarscroll.com\/people\/alex-mckenzie\/"},"modified":"2026-02-03T12:23:35","modified_gmt":"2026-02-03T01:23:35","slug":"alex-mckenzie","status":"publish","type":"ps_people","link":"https:\/\/www.pillarscroll.com\/au\/people\/alex-mckenzie\/","title":{"rendered":"Alex McKenzie"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4825\" class=\"elementor elementor-4825 elementor-1956\" data-elementor-post-type=\"ps_people\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2439035 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-parent\" data-id=\"2439035\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27540d4 h4 elementor-widget elementor-widget-heading\" data-id=\"27540d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Alex McKenzie is a dynamic marketing specialist with a wealth of experience in legal marketing across the UK and Australia.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5366c3 elementor-widget elementor-widget-text-editor\" data-id=\"e5366c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>As the CXO of Pillar &amp; Scroll, Alex is committed to helping law firms strategically position themselves to secure new business and achieve lasting growth.<\/p><p>Alex&#8217;s approach is pragmatic and results-driven. He understands the importance of aligning marketing efforts with business goals, ensuring that every initiative puts clients in the best position to win new work.<\/p><p>Alex&#8217;s skills extend to setting up and utilising marketing technology, understanding and addressing client needs, and executing projects with precision and minimal fuss. His creative problem-solving abilities and meticulous attention to detail have consistently delivered outstanding results for his clients.<\/p><p>At Pillar &amp; Scroll, Alex continues to leverage his extensive experience to help law firms navigate the competitive landscape. His dedication to providing high-quality marketing solutions ensures that clients can achieve their marketing goals effectively and efficiently.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f870e49 animated-fast h4 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"f870e49\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Background<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6493561 animated-fast elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"6493561\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Alex\u2019s in-house background includes managing a marketing team for a global law firm in the UK, where he navigated the complexities of a major merger that doubled the firm&#8217;s size. This experience provided him with unique insights into the challenges and opportunities of large-scale marketing operations.<\/p><p>As the Business Development Manager for BCLP\u2019s UK Corporate department, Alex focused on driving revenue and enhancing client loyalty. His expertise in pitching, proposal compilation, and campaign execution helped the firm secure significant new business.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Alex leads production and client services, ensuring projects are delivered on time and to specification. 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