{"id":4805,"date":"2025-05-19T09:12:11","date_gmt":"2025-05-18T23:12:11","guid":{"rendered":"https:\/\/www.pillarscroll.com\/people\/paul-evans\/"},"modified":"2026-03-02T13:11:33","modified_gmt":"2026-03-02T02:11:33","slug":"paul-evans","status":"publish","type":"ps_people","link":"https:\/\/www.pillarscroll.com\/au\/people\/paul-evans\/","title":{"rendered":"Paul Evans"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

I’ve spent two decades helping law firms grow – first as head of marketing inside two fast-growing practices, then founding a legal marketing agency that works with over 50 firms across Australia, Singapore, and New Zealand.<\/p>

I built Pillar & Scroll to deliver what I learned working alongside hundreds of successful lawyers: most firms don’t need more marketing. They need marketing that keeps them front of mind with the right referrers, turns introductions into retained clients, and works repeatedly without becoming another burden on their schedule.<\/p>

The firms I work with best are boutique and growing practices – typically 1-20 partners – serving organisations or discerning private clients through referral relationships. These partners are genuinely excellent at what they do, but their marketing is scattered across tactics that don’t fit how they actually get work, their internal marketing team needs support to execute, or they’re getting referrals by chance rather than through deliberate relationship and reputation building.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t
\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

From Law Firm Offices<\/span>\nto Law Firm
\nMarketing Agency<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

I didn\u2019t develop my approach in a marketing agency or classroom. I learned it while working inside two of Australia\u2019s fastest-growing law firms:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\n\t
\n\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t

HWL Ebsworth<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

I managed marketing through their expansion from 200 to 650 people, including two major mergers. Learned what it takes to scale through acquisition and how to keep dozens of partners aligned on market positioning when everything else is changing.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t

Macpherson Kelley<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

Built their marketing strategy from scratch, helping 60+ partners shift from scattered individual efforts to a focused approach built around referral partnerships. That work fuelled years of organic growth and taught me how to get excellent lawyers – who loathe self-promotion – actively contributing to business development.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t

Toro Digital<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

In 2014, I founded Toro Digital to bring this approach to other firms. Over the past decade, we’ve delivered fractional CMO services, marketing strategy, and website projects for large commercial practices across Asia Pacific.<\/span><\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t

Pillar & Scroll<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

In 2024, I launched Pillar & Scroll to work exclusively with boutique and growing firms – bringing the same strategic expertise through streamlined services and fixed-price packages that fit smaller practices.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t<\/span>\n\t\t\t\t0<\/span>\n\t\t\t\t+<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tlaw firm websites – from solo practitioners to 1,000+ lawyer firms\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t<\/span>\n\t\t\t\t0<\/span>\n\t\t\t\t+<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tlateral partner transitions – managing communications that protect client and referrer relationships during moves\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t<\/span>\n\t\t\t\t0<\/span>\n\t\t\t\t+<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tfirms served across \nthe world\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t<\/span>\n\t\t\t\t0<\/span>\n\t\t\t\t+<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

years working exclusively in legal marketing<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

How I've Helped Law Firms Grow<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Here are some examples:\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\n\t\t\t\t\t

Making Experience Visible <\/h3><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/i><\/span>\n\t\t\t<\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
\n\t\t
\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

M&A Deal Tombstone Library<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

A mid-market M&A practice competed with top-tier firms but had no public record of its transactions. Built a comprehensive, filterable database of completed deals organised by industry and deal size.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t\t
Outcome:<\/div>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tWithin two years, Chambers & Partners recognition and invitations to transactions previously reserved for top-tier practices.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Property Development Project Documentation<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tA 14-partner, four-city property practice had completed over 500 projects, but partners were spending hours creating custom pitch decks for every opportunity, while competitors had their experience publicly documented. Catalogued their work and turned it into the foundation for publications, capability statements, tenders, and website profiles.\u00a0\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t
Outcome:<\/div>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tPartners now spend minutes, not hours, responding to RFPs – and their substantial experience is finally visible to prospects researching them.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Wills and Estates Litigation Content\u00a0<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tCreated a content series for a litigation team that turns complex contested estate cases into accessible insights. Each piece unpacks what went wrong in the original estate planning and how the team would handle it differently.\u00a0\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t
Outcome:<\/div>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tContinuously builds credibility with high-net-worth prospects researching these matters while demonstrating expertise to referring solicitors and accountants.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

White Collar Crime Case Study\u00a0<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tWrote a 5,000-word deep dive on a high-profile matter. Repurposed it into training materials, social campaigns, and award submissions, winning a prestigious law society award.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t
Outcome:<\/div>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tThe case study attracted media coverage and continues generating thousands of website visits annually. Referrers cite it as a resource they share with colleagues.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
\n\t\t\t\t\n\t\t\t\t\t

Growing Referral Networks <\/h3><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/i><\/span>\n\t\t\t<\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
\n\t\t
\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Manufacturing Association Partnership<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tA mid-sized commercial firm had one good contact at an industry association. Embedded them as the association’s trusted legal partner: attending committee meetings, helping plan their annual conference, and positioning six partners as the go-to advisors for members.\u00a0\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t
Outcome:<\/div>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tThe relationship now generates eight figures in annual work – over 20% of the firm’s total revenue.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Employment Law Practice Expansion<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tDeveloped and executed a complete referral marketing plan for a 20-lawyer practice: 80+ events annually, four major content pieces repurposed into 20 articles, 50 email campaigns, and 300 social posts. Turned their best thinking into keynote presentations and secured speaking engagements at industry conferences.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t
Outcome:<\/div>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tThe practice achieved 35% organic growth in 18 months.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
\n\t\t\t\t\n\t\t\t\t\t

Fixing What\u2019s Not Working <\/h3><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/i><\/span>\n\t\t\t<\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
\n\t\t
\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Intake System for Technology Lawyers<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tA tech law team serving funded startups was losing referred work because their initial response was slow and generic. Developed problem-specific intake forms, template emails, and a helpful guide that enabled fast response times and ensured first meetings were valuable for both prospect and lawyer.\u00a0\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t
Outcome:<\/div>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tImproved close rate by over 60% and received positive feedback from accountant referrers.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Public-Facing Intake Tool<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tA private client practice was receiving 70+ monthly enquiries to identify the 1-2% with legitimate claims. The manual process consumed 40+ hours per month by the lead partner and three senior lawyers. We built a screening tool to streamline enquiries.\u00a0\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t
Outcome:<\/div>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tThe team\u2019s law clerk handles more than 95% of enquiries, reducing the lead partner\u2019s input to 1-2 hours per month. Non-fit enquiries now receive referral lists and access to a free automated letter generator for lodging complaints with government authorities, eliminating negative feedback from people the firm couldn’t help.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Google Reviews Recovery<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tA firm was facing unfair negative reviews due to the nature of its practice. Developed a systematic review program that the team use post-matter.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t
Outcome:<\/div>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

In six months, improved their average rating from 3.2 to 4.7, grew reviews from 28 to 107, and successfully removed 17 inappropriate reviews.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
\n\t\t\t\t\n\t\t\t\t\t

Positioning and Transitions <\/h3><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/i><\/span>\n\t\t\t<\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
\n\t\t
\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Migration Practice Rebrand<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tLed a complete rebrand following strategic changes in the practice, from naming and positioning through to a six-month rollout.\u00a0\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t
Outcome:<\/div>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tDelivered brand identity, website rebuild, internal change communications, segmented client and referrer announcements, media campaign, and launch event coordination.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Merger Rebrand\u00a0<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tLed the renaming and rebranding project for a large commercial firm in preparation for a merger – 80 partners across three cities. Worked with their executive team, two partnerships, marketing, and HR to deliver the full rollout.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t
Outcome:<\/div>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Delivered website, stationery, signage, and communications to clients, referrers, staff, vendors, and media. Launched with an event of 500+ attendees. The visual identity remains in use 15 years later.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Patents Practice Market Expansion<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tA leading patents practice had recently separated from its much larger parent firm and wanted to strengthen its international affiliate network and operate more independently. Built targeted awareness campaigns with patent attorneys focused on high-value technology, manufacturing, and pharmaceutical companies.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t
Outcome:<\/div>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tIn less than 12 months, the firm attracted new referral partnerships with nine well-regarded US and European intellectual property practices.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
\n\t\t\t\t\n\t\t\t\t\t

Building Internal Capability <\/h3><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/i><\/span>\n\t\t\t<\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
\n\t\t
\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Partner Track Program<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tDeveloped a business development program for a firm’s senior associates and their referral accountants.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t
Outcome:<\/div>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

70% of participants made partner within three years, 85% within five\u00a0years.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Content Program for Commercial & IP Lawyers\u00a0<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tBuilt a content marketing program for a leading Commercial & IP practice that got notoriously reluctant lawyers actively contributing.\u00a0\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t
Outcome:<\/div>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tDeveloped repurposing workflows that turned their technical expertise into genuine value for prospects and foreign associates – cutting through market noise without adding to their workload.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Talent Attraction Campaign<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tDeveloped a campaign for a fast-growing commercial firm that was struggling to recruit lawyers and graduates against larger, higher-paying competitors.\u00a0\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t
Outcome:<\/div>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tGrew applications by over 70% from the previous year, with top-tier firms commenting on the cut-through achieved despite a fraction of their reputation and budget.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

My Approach<\/span>
to Law Firm Marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Most law firm marketing fails because it attempts to attract strangers. This is expensive, time-consuming, and critically ineffective for lawyers who work with institutions, businesses, or discerning private clients.<\/p>

The lawyers who are consistently busy with work aren’t doing more marketing than their competitors. They’re doing the right marketing – and that changes what every marketing asset needs to accomplish:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\n\t\t\t\t\t\t
\n\t\t\t\t\n\t\t\t\t<\/rect><\/path><\/g><\/stop><\/stop><\/stop><\/stop><\/stop><\/stop><\/stop><\/stop><\/linearGradient><\/rect><\/clipPath><\/defs><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t
\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tYour website turns a referrer's introduction into a qualified initial conversation and attracts the lawyers you want to hire.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\n\t\t\t\t\t\t
\n\t\t\t\t\n\t\t\t\t<\/rect><\/path><\/stop><\/stop><\/stop><\/stop><\/stop><\/stop><\/stop><\/stop><\/linearGradient><\/defs><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t
\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tYour content gives referrers something valuable to share and gives prospects confidence you can help them.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\n\t\t\t\t\t\t
\n\t\t\t\t\n\t\t\t\t<\/rect><\/path><\/stop><\/stop><\/stop><\/stop><\/stop><\/stop><\/stop><\/stop><\/linearGradient><\/defs><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t
\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tEverything you build should compound over time, not start from scratch every few years.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Ready for Marketing
\nThat Grows Your Practice<\/span>?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Start with a conversation. We\u2019ll clarify where you want to focus, identify your
highest-potential referral sources, and create a practical plan to activate them – without adding another burden to your schedule.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tBook a Call<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Looking for a
\nSpeaker for Your
Legal Industry Event<\/span>?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

I speak regularly at legal conferences and association events on legal marketing and practice growth. If you need a presenter who delivers practical, actionable insights rather than marketing theory, visit my speaking page.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tSee If I'm Right for Your Event<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Paul leads our strategic direction and develops the marketing frameworks behind our client work. His 20+ years leading marketing at law firms – both in-house and agency-side – informs the approach we take with every client.<\/p>\n","protected":false},"featured_media":4807,"menu_order":0,"template":"","class_list":["post-4805","ps_people","type-ps_people","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nPaul Evans | Law Firm Marketing Expert in Australia<\/title>\n<meta name=\"description\" content=\"Paul Evans leads Pillar & Scroll in Australia. With 20 years in legal marketing, he helps referral-driven law firms build their reputation and grow.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pillarscroll.com\/au\/people\/paul-evans\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Paul Evans | Law Firm Marketing Expert in Australia\" \/>\n<meta property=\"og:description\" content=\"Paul Evans leads Pillar & Scroll in Australia. With 20 years in legal marketing, he helps referral-driven law firms build their reputation and grow.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pillarscroll.com\/au\/people\/paul-evans\/\" \/>\n<meta property=\"og:site_name\" content=\"Pillar & Scroll\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-02T02:11:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.pillarscroll.com\/wp-content\/uploads\/2025\/05\/ps-profile-paul-img.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"898\" \/>\n\t<meta property=\"og:image:height\" content=\"898\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.pillarscroll.com\\\/au\\\/people\\\/paul-evans\\\/\",\"url\":\"https:\\\/\\\/www.pillarscroll.com\\\/au\\\/people\\\/paul-evans\\\/\",\"name\":\"Paul Evans | Law Firm Marketing Expert in Australia\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.pillarscroll.com\\\/au\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.pillarscroll.com\\\/au\\\/people\\\/paul-evans\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.pillarscroll.com\\\/au\\\/people\\\/paul-evans\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.pillarscroll.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/ps-profile-paul-img.webp\",\"datePublished\":\"2025-05-18T23:12:11+00:00\",\"dateModified\":\"2026-03-02T02:11:33+00:00\",\"description\":\"Paul Evans leads Pillar & Scroll in Australia. With 20 years in legal marketing, he helps referral-driven law firms build their reputation and grow.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.pillarscroll.com\\\/au\\\/people\\\/paul-evans\\\/#breadcrumb\"},\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.pillarscroll.com\\\/au\\\/people\\\/paul-evans\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\\\/\\\/www.pillarscroll.com\\\/au\\\/people\\\/paul-evans\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.pillarscroll.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/ps-profile-paul-img.webp\",\"contentUrl\":\"https:\\\/\\\/www.pillarscroll.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/ps-profile-paul-img.webp\",\"width\":898,\"height\":898,\"caption\":\"Profile photo of Paul Evans\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.pillarscroll.com\\\/au\\\/people\\\/paul-evans\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.pillarscroll.com\\\/au\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Paul Evans\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.pillarscroll.com\\\/au\\\/#website\",\"url\":\"https:\\\/\\\/www.pillarscroll.com\\\/au\\\/\",\"name\":\"Pillar & Scroll\",\"description\":\"Marketing for Referral-Driven Law Firms\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.pillarscroll.com\\\/au\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.pillarscroll.com\\\/au\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-AU\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.pillarscroll.com\\\/au\\\/#organization\",\"name\":\"Pillar & Scroll\",\"url\":\"https:\\\/\\\/www.pillarscroll.com\\\/au\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\\\/\\\/www.pillarscroll.com\\\/au\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.pillarscroll.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/ps-logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.pillarscroll.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/ps-logo.svg\",\"caption\":\"Pillar & Scroll\"},\"image\":{\"@id\":\"https:\\\/\\\/www.pillarscroll.com\\\/au\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Paul Evans | Law Firm Marketing Expert in Australia","description":"Paul Evans leads Pillar & Scroll in Australia. With 20 years in legal marketing, he helps referral-driven law firms build their reputation and grow.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.pillarscroll.com\/au\/people\/paul-evans\/","og_locale":"en_US","og_type":"article","og_title":"Paul Evans | Law Firm Marketing Expert in Australia","og_description":"Paul Evans leads Pillar & Scroll in Australia. With 20 years in legal marketing, he helps referral-driven law firms build their reputation and grow.","og_url":"https:\/\/www.pillarscroll.com\/au\/people\/paul-evans\/","og_site_name":"Pillar & Scroll","article_modified_time":"2026-03-02T02:11:33+00:00","og_image":[{"width":898,"height":898,"url":"https:\/\/www.pillarscroll.com\/wp-content\/uploads\/2025\/05\/ps-profile-paul-img.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.pillarscroll.com\/au\/people\/paul-evans\/","url":"https:\/\/www.pillarscroll.com\/au\/people\/paul-evans\/","name":"Paul Evans | Law Firm Marketing Expert in Australia","isPartOf":{"@id":"https:\/\/www.pillarscroll.com\/au\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.pillarscroll.com\/au\/people\/paul-evans\/#primaryimage"},"image":{"@id":"https:\/\/www.pillarscroll.com\/au\/people\/paul-evans\/#primaryimage"},"thumbnailUrl":"https:\/\/www.pillarscroll.com\/wp-content\/uploads\/2025\/05\/ps-profile-paul-img.webp","datePublished":"2025-05-18T23:12:11+00:00","dateModified":"2026-03-02T02:11:33+00:00","description":"Paul Evans leads Pillar & Scroll in Australia. With 20 years in legal marketing, he helps referral-driven law firms build their reputation and grow.","breadcrumb":{"@id":"https:\/\/www.pillarscroll.com\/au\/people\/paul-evans\/#breadcrumb"},"inLanguage":"en-AU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.pillarscroll.com\/au\/people\/paul-evans\/"]}]},{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/www.pillarscroll.com\/au\/people\/paul-evans\/#primaryimage","url":"https:\/\/www.pillarscroll.com\/wp-content\/uploads\/2025\/05\/ps-profile-paul-img.webp","contentUrl":"https:\/\/www.pillarscroll.com\/wp-content\/uploads\/2025\/05\/ps-profile-paul-img.webp","width":898,"height":898,"caption":"Profile photo of Paul Evans"},{"@type":"BreadcrumbList","@id":"https:\/\/www.pillarscroll.com\/au\/people\/paul-evans\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.pillarscroll.com\/au\/"},{"@type":"ListItem","position":2,"name":"Paul Evans"}]},{"@type":"WebSite","@id":"https:\/\/www.pillarscroll.com\/au\/#website","url":"https:\/\/www.pillarscroll.com\/au\/","name":"Pillar & Scroll","description":"Marketing for Referral-Driven Law Firms","publisher":{"@id":"https:\/\/www.pillarscroll.com\/au\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.pillarscroll.com\/au\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-AU"},{"@type":"Organization","@id":"https:\/\/www.pillarscroll.com\/au\/#organization","name":"Pillar & Scroll","url":"https:\/\/www.pillarscroll.com\/au\/","logo":{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/www.pillarscroll.com\/au\/#\/schema\/logo\/image\/","url":"https:\/\/www.pillarscroll.com\/wp-content\/uploads\/2023\/09\/ps-logo.svg","contentUrl":"https:\/\/www.pillarscroll.com\/wp-content\/uploads\/2023\/09\/ps-logo.svg","caption":"Pillar & Scroll"},"image":{"@id":"https:\/\/www.pillarscroll.com\/au\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.pillarscroll.com\/au\/wp-json\/wp\/v2\/ps_people\/4805","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pillarscroll.com\/au\/wp-json\/wp\/v2\/ps_people"}],"about":[{"href":"https:\/\/www.pillarscroll.com\/au\/wp-json\/wp\/v2\/types\/ps_people"}],"version-history":[{"count":0,"href":"https:\/\/www.pillarscroll.com\/au\/wp-json\/wp\/v2\/ps_people\/4805\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pillarscroll.com\/au\/wp-json\/wp\/v2\/media\/4807"}],"wp:attachment":[{"href":"https:\/\/www.pillarscroll.com\/au\/wp-json\/wp\/v2\/media?parent=4805"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}