{"id":5574,"date":"2025-04-03T16:09:00","date_gmt":"2025-04-03T05:09:00","guid":{"rendered":"https:\/\/www.pillarscroll.com\/?post_type=ps_insights&#038;p=5574"},"modified":"2026-03-06T18:48:12","modified_gmt":"2026-03-06T07:48:12","slug":"linkedin-engagement-for-lawyers-personal-vs-firm-pages","status":"publish","type":"ps_insights","link":"https:\/\/www.pillarscroll.com\/au\/insights\/linkedin-engagement-for-lawyers-personal-vs-firm-pages\/","title":{"rendered":"LinkedIn Engagement for Lawyers: Personal vs Firm Pages"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5574\" class=\"elementor elementor-5574 elementor-5389\" data-elementor-post-type=\"ps_insights\">\n\t\t\t\t<article class=\"elementor-element elementor-element-2d69d50a e-con-full e-flex e-con e-parent\" data-id=\"2d69d50a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63120269 elementor-blockquote--skin-border elementor-widget elementor-widget-blockquote\" data-id=\"63120269\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\"I've personally got good engagement on my LinkedIn posts about recent regulatory changes, but our firm page gets almost no interaction. Should I just focus on my personal profile instead, or is there value in building both?\"\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77c67a86 elementor-widget elementor-widget-text-editor\" data-id=\"77c67a86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tThis question from James, an associate at a corporate firm in Manchester, highlights a common challenge for lawyers: balancing personal LinkedIn success with firm page development. At its core, this is a question about resource allocation &#8211; and with good reason. Implementing the wrong LinkedIn strategy can waste valuable time and miss engagement opportunities.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4beba932 h3 fw-semibold color3 elementor-widget elementor-widget-heading\" data-id=\"4beba932\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Watch our video response:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e548b70 elementor-widget elementor-widget-video\" data-id=\"e548b70\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1070912905?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31d3fc3 h3 fw-semibold color3 elementor-widget elementor-widget-heading\" data-id=\"31d3fc3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Personal Profiles Outperform Company Pages in Legal Marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1448af2 elementor-widget elementor-widget-text-editor\" data-id=\"1448af2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>It&#8217;s entirely normal for personal LinkedIn profiles to significantly outperform company pages, especially in professional services. The data consistently shows this disparity across the legal sector.<\/p><p>The explanation is simple: <b>people engage with people, not brands<\/b>. Your success with posts about regulatory changes demonstrates that your network trusts your personal insights &#8211; something much harder to replicate on a company page.<\/p><p>According to LinkedIn&#8217;s own engagement metrics, personal profiles in professional services typically receive <span class=\"text-nowrap\">5-8<\/span> times more engagement than company pages for similar content. This isn&#8217;t a reflection on your firm&#8217;s brand strength but rather human psychology &#8211; we&#8217;re wired to connect with individuals rather than entities.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee651d8 h3 fw-semibold color3 elementor-widget elementor-widget-heading\" data-id=\"ee651d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Strategic Value of Personal LinkedIn Profiles<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d708527 h4 fw-semibold color3 elementor-widget elementor-widget-heading\" data-id=\"7d708527\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Building Thought Leadership\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1b94c7 elementor-widget elementor-widget-text-editor\" data-id=\"c1b94c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>For lawyers, personal profiles offer unparalleled opportunities to establish thought leadership within specific practice areas. By consistently sharing insights about regulatory changes, you position yourself as an authority while indirectly enhancing your firm&#8217;s reputation.<\/p><p>Key elements of effective thought leadership include:<\/p><ul class=\"ul-circle\"><li>Commentary on regulatory developments with practical implications<\/li><li>Analysis that demonstrates both legal knowledge and business acumen<\/li><li>Consistent voice and perspective that differentiates you from competitors<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e44890 h4 fw-semibold color3 elementor-widget elementor-widget-heading\" data-id=\"2e44890\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Leveraging Personal Connections<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3303d07 elementor-widget elementor-widget-text-editor\" data-id=\"3303d07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Unlike company pages, personal profiles benefit from direct network connections. Each comment or like exposes your content to that person&#8217;s network, creating exponential reach that company pages rarely achieve organically.<\/p><p>Consider strategically expanding your connection base to include:<\/p><ul class=\"ul-circle\"><li>Peers at other firms who don&#8217;t compete directly<\/li><li><span class=\"text-nowrap\">In-house<\/span> counsel in relevant sectors<\/li><li>Industry experts and consultants who complement your expertise<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e03615 h3 fw-semibold color3 elementor-widget elementor-widget-heading\" data-id=\"6e03615\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Overlooked Benefits of Company Pages for Law Firms<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28844d9 elementor-widget elementor-widget-text-editor\" data-id=\"28844d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Despite lower engagement metrics, company pages serve critical functions in your firm&#8217;s digital strategy. These benefits are often overlooked when focusing solely on engagement metrics.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82a4a36 h4 fw-semibold color3 elementor-widget elementor-widget-heading\" data-id=\"82a4a36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Credibility Markers for Potential Clients<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30fcf35 elementor-widget elementor-widget-text-editor\" data-id=\"30fcf35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>When potential clients research your firm, a professional LinkedIn company page is a crucial credibility marker. Research consistently shows that business clients research professional service providers online before making initial contact.<\/p><p>A complete, professional company page signals:<\/p><ul class=\"ul-circle\"><li>Established market presence<\/li><li>Collective or discrete expertise<\/li><li>Professional stability and credibility<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-658cb7d h4 fw-semibold color3 elementor-widget elementor-widget-heading\" data-id=\"658cb7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Content Repository Strategies<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef3304c elementor-widget elementor-widget-text-editor\" data-id=\"ef3304c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Your company page should function as a curated repository of the firm&#8217;s most significant insights and achievements. This differs from personal profiles, which may include more frequent, varied content.<\/p><p>Effective repository content includes:<\/p><ul class=\"ul-circle\"><li><span class=\"text-nowrap\">High-impact<\/span> regulatory updates with broad implications<\/li><li>Significant case outcomes (appropriately anonymised)<\/li><li>Firm accomplishments and recognition<\/li><li>Thought leadership content across various practice areas<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a54807e h4 fw-semibold color3 elementor-widget elementor-widget-heading\" data-id=\"a54807e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Team Amplification Opportunities<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ca3c91 elementor-widget elementor-widget-text-editor\" data-id=\"9ca3c91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The company page&#8217;s admin functions provide unique opportunities for coordinated amplification unavailable to personal profiles:<\/p><ul class=\"ul-circle\"><li><b>Content sharing<\/b>: Administrators can share posts directly with team members, prompting them to engage<\/li><li><b>Employee notifications<\/b>: Notify colleagues about <span class=\"text-nowrap\">high-priority<\/span> content that merits broader sharing<\/li><li><b>Analytics access<\/b>: Gain insights into content performance that isn&#8217;t available for personal profiles<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6b852e h3 fw-semibold color3 elementor-widget elementor-widget-heading\" data-id=\"c6b852e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Practical Strategies for a Dual Approach<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e91245 elementor-widget elementor-widget-text-editor\" data-id=\"6e91245\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tRather than choosing between personal profiles and company pages, implement a complementary strategy that leverages both channels&#8217; strengths.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5674d63 h4 fw-semibold color3 elementor-widget elementor-widget-heading\" data-id=\"5674d63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span class=\"text-nowrap\">Cross-Promotion<\/span> Techniques<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc6f167 elementor-widget elementor-widget-text-editor\" data-id=\"dc6f167\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Create natural pathways between your personal profile and company page:<\/p><ul class=\"ul-circle\"><li><b>Selective tagging<\/b>: Tag your firm in personal posts that align with <span class=\"text-nowrap\">firm-wide<\/span> priorities<\/li><li><b>Strategic resharing<\/b>: Occasionally reshare company posts that complement your personal insights<\/li><li><b>Mention connections<\/b>: When discussing firm achievements, mention colleagues to expand reach<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1148f7a h4 fw-semibold color3 elementor-widget elementor-widget-heading\" data-id=\"1148f7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Content Differentiation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22d65b4 elementor-widget elementor-widget-text-editor\" data-id=\"22d65b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tDevelop distinct content strategies for each channel:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5046fc h5 fw-semibold color3 elementor-widget elementor-widget-heading\" data-id=\"b5046fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Personal Profile<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6060f16 elementor-widget elementor-widget-text-editor\" data-id=\"6060f16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul class=\"ul-circle\">\n \t<li>Timely regulatory insights<\/li>\n \t<li>Professional journey reflections<\/li>\n \t<li>Engagement with industry conversations<\/li>\n \t<li>Personal perspective on legal developments<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a95d7f h5 fw-semibold color3 elementor-widget elementor-widget-heading\" data-id=\"1a95d7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Company Page<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-013496b elementor-widget elementor-widget-text-editor\" data-id=\"013496b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul class=\"ul-circle\"><li>Formal firm announcements<\/li><li>Client success stories (with permission)<\/li><li>Practice area capabilities<\/li><li>Team recognition and growth<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-283d758 h3 fw-semibold color3 elementor-widget elementor-widget-heading\" data-id=\"283d758\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">When to Consider LinkedIn Advertising<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fdee261 elementor-widget elementor-widget-text-editor\" data-id=\"fdee261\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>While organic engagement remains challenging for company pages, LinkedIn&#8217;s advertising platform offers targeted reach unavailable through personal profiles.<\/p><p>Consider strategic advertising for:<\/p><ul class=\"ul-circle\"><li><span class=\"text-nowrap\">High-value<\/span> content assets (guides, webinars, research)<\/li><li>Practice area launches or expansions<\/li><li>Significant firm milestones<\/li><li>Recruitment campaigns for specific roles<\/li><\/ul><p>Target precision is LinkedIn&#8217;s primary advantage &#8211; allowing you to reach specific industries, job functions, and seniority levels that align with your firm&#8217;s business development priorities.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-527371d h3 fw-semibold color3 elementor-widget elementor-widget-heading\" data-id=\"527371d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Key Takeaways<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa35eb3 elementor-widget elementor-widget-text-editor\" data-id=\"fa35eb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Building an effective LinkedIn presence doesn&#8217;t require choosing between personal profiles and company pages. The optimal approach leverages both channels with appropriate expectations and strategies:<\/p><ul class=\"ul-circle\"><li><b>Prioritise your personal<\/b> profile as the primary engagement engine, continuing your successful regulatory content<\/li><li><b>Maintain the company page<\/b> as a professional repository and credibility marker<\/li><li><b>Implement <span class=\"text-nowrap\">cross-promotion<\/span> techniques<\/b> that create natural pathways between both channels<\/li><li><b>Consider strategic advertising<\/b> for <span class=\"text-nowrap\">high-value<\/span> company content targeting specific professional segments<\/li><\/ul><p>By understanding the complementary roles of both channels, you can build a LinkedIn presence supporting personal reputation development and <span class=\"text-nowrap\">firm-wide<\/span> marketing objectives.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Personal LinkedIn profiles get more engagement than firm pages. Learn how lawyers can strategically leverage both for maximum professional impact.<\/p>\n","protected":false},"author":14,"featured_media":5575,"template":"","categories":[246],"tags":[],"class_list":["post-5574","ps_insights","type-ps_insights","status-publish","has-post-thumbnail","hentry","category-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LinkedIn Engagement for Lawyers: Personal vs Firm Pages | Pillar &amp; Scroll<\/title>\n<meta name=\"description\" content=\"Personal LinkedIn profiles get more engagement than firm pages. 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