{"id":5094,"date":"2023-12-12T08:55:59","date_gmt":"2023-12-11T21:55:59","guid":{"rendered":"https:\/\/www.pillarscroll.com\/insights\/what-are-the-most-important-features-a-law-firm-website-should-have\/"},"modified":"2026-03-03T18:41:53","modified_gmt":"2026-03-03T07:41:53","slug":"what-are-the-most-important-features-a-law-firm-website-should-have","status":"publish","type":"ps_insights","link":"https:\/\/www.pillarscroll.com\/au\/insights\/what-are-the-most-important-features-a-law-firm-website-should-have\/","title":{"rendered":"What Are the Most Important Features a Law Firm Website Should Have?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5094\" class=\"elementor elementor-5094 elementor-461\" data-elementor-post-type=\"ps_insights\">\n\t\t\t\t<article class=\"elementor-element elementor-element-40ba8c9 e-con-full e-flex e-con e-parent\" data-id=\"40ba8c9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-665c1f8 elementor-blockquote--skin-border elementor-widget elementor-widget-blockquote\" data-id=\"665c1f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tA law firm website serves as a crucial tool for attracting clients, establishing credibility, and providing information. We\u2019ve set out below our recommendations as to some of the most important features that a law firm website should have.\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05c0fd2 h3 fw-semibold color3 elementor-widget elementor-widget-heading\" data-id=\"05c0fd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mobile-Friendly Design<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f70e7c elementor-widget elementor-widget-text-editor\" data-id=\"0f70e7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Potential clients should be able to access your law firm&#8217;s website from their mobile devices.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4084b2f h3 fw-semibold color3 elementor-widget elementor-widget-heading\" data-id=\"4084b2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Search Engine Optimisation (SEO) Practices<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb176d1 elementor-widget elementor-widget-text-editor\" data-id=\"cb176d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Your law firm&#8217;s website should be designed with SEO in mind, so that it ranks high in search engine results pages (SERPs).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b738f3e h3 fw-semibold color3 elementor-widget elementor-widget-heading\" data-id=\"b738f3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Dynamic Content<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6462a59 elementor-widget elementor-widget-text-editor\" data-id=\"6462a59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Feeds of related information. For example, on a lawyer&#8217;s profile page, it should include a feed of recent articles authored by the lawyer. Pillar &amp; Scroll&#8217;s default setting is to configure a relationship of dynamic content in the back end of a website between the people displayed on the site (the lawyers), the expertise of the firm (its services) and published articles (blog posts or insights).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e33621 h3 fw-semibold color3 elementor-widget elementor-widget-heading\" data-id=\"8e33621\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">User-Friendly Navigation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e467c6b elementor-widget elementor-widget-text-editor\" data-id=\"e467c6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Potential clients should be able to easily navigate your law firm&#8217;s website and find the information they are looking for.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5147c3 h3 fw-semibold color3 elementor-widget elementor-widget-heading\" data-id=\"e5147c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Call-to-Action Buttons<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19ba264 elementor-widget elementor-widget-text-editor\" data-id=\"19ba264\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Your law firm&#8217;s website should include call-to-action buttons that encourage potential clients to get in touch with your law firm.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4dd9e7 h3 fw-semibold color3 elementor-widget elementor-widget-heading\" data-id=\"e4dd9e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lead Capture Forms<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb87662 elementor-widget elementor-widget-text-editor\" data-id=\"fb87662\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Your law firm&#8217;s website should include lead capture forms that collect potential clients&#8217; contact information.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-693b847 h3 fw-semibold color3 elementor-widget elementor-widget-heading\" data-id=\"693b847\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Subscribe Form<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d812f9 elementor-widget elementor-widget-text-editor\" data-id=\"0d812f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The law firm&#8217;s website should also include subscription forms that collect potential clients&#8217; contact information. This information can be used to send potential clients updates about the law firm, such as news updates, events, and career opportunities. We recommend <a href=\"https:\/\/www.campaignmonitor.com\/\" target=\"_blank\" rel=\"noopener\">Campaign Monitor<\/a> as an email marketing service provider.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0bf630 h3 fw-semibold color3 elementor-widget elementor-widget-heading\" data-id=\"f0bf630\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SSL Certificate<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75aa40f elementor-widget elementor-widget-text-editor\" data-id=\"75aa40f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Your law firm&#8217;s website should have an SSL certificate to ensure that potential clients&#8217; personal and financial information is protected. An SSL certificate is a security protocol that encrypts potential clients&#8217; personal and financial information when they visit your law firm&#8217;s website. This helps to protect their information from being stolen or hacked. An SSL certificate is also required for law firms that want to accept payments online.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de41e8c h3 fw-semibold color3 elementor-widget elementor-widget-heading\" data-id=\"de41e8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Accessibility<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4a7673 elementor-widget elementor-widget-text-editor\" data-id=\"b4a7673\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Your law firm&#8217;s website should also be designed with accessibility in mind. This includes designing your law firm&#8217;s website for people with disabilities so that they can easily access and use your law firm&#8217;s website. Some of the key accessibility features include:<\/p><ul class=\"ul-circle\"><li><strong>Alternative text for images:<\/strong> this allows people who are blind or have low vision to be able to understand the content of your law firm&#8217;s website.<\/li><li><strong>Descriptive links: <\/strong>this helps people who are blind or have low vision to be able to navigate your law firm&#8217;s website.<\/li><li><strong>Closed captioning for videos:<\/strong> this allows people who are deaf or hard of hearing to be able to understand the content of your law firm&#8217;s website.<\/li><li><strong>High contrast colours:<\/strong> this helps people who have low vision to be able to see your law firm&#8217;s website.<\/li><li><strong>Compatible with screen readers<\/strong>: this allows people who are blind or have low vision to be able to use a screen reader to access your law firm&#8217;s website.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9eb506 h3 fw-semibold color3 elementor-widget elementor-widget-heading\" data-id=\"d9eb506\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Optional Functionality<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c668460 elementor-widget elementor-widget-text-editor\" data-id=\"c668460\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Below are some features which can be great to have on a website &#8211; but aren&#8217;t necessarily essential.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf2dfd8 h4 fw-semibold color3 elementor-widget elementor-widget-heading\" data-id=\"cf2dfd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Live chat<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-175ddbd elementor-widget elementor-widget-text-editor\" data-id=\"175ddbd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Potential clients can chat with a law firm representative in real-time to get their questions answered. This feature is beneficial because it allows potential clients to get their questions answered quickly and easily. Additionally, law firms can use live chat to collect potential clients&#8217; contact information.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5b937e h4 fw-semibold color3 elementor-widget elementor-widget-heading\" data-id=\"b5b937e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Online booking system<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef01526 elementor-widget elementor-widget-text-editor\" data-id=\"ef01526\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Potential clients (and existing clients) can book an appointment with a law firm representative through the website. While some firms may opt against this as it\u2019s often difficult to screen the nature of the bookings without having some form of pre-discussion, this can be an efficient way for firms to take new instructions and bring in new clients.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e191526 h4 fw-semibold color3 elementor-widget elementor-widget-heading\" data-id=\"e191526\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Payment platform<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da22582 elementor-widget elementor-widget-text-editor\" data-id=\"da22582\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Potential clients can make payments to the law firm through the website. Pillar &amp; Scroll can integrate websites with Stripe, the platform which powers online payment processing, making it easy for law firms to charge fees for certain services, such as training, attending events, or even for routine legal services.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-610ddf8 h4 fw-semibold color3 elementor-widget elementor-widget-heading\" data-id=\"610ddf8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pop-ups<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f16dea elementor-widget elementor-widget-text-editor\" data-id=\"9f16dea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Usually a small box or window that &#8220;pops up&#8221; onto the screen, they are overlaid onto the existing web page. Pop-ups are designed to grab the attention of website visitors and often serve a variety of purposes, such as providing information, prompting an action, or collecting user data. <a href=\"\/insights\/should-our-website-use-pop-ups\/\">Read our article about pop-ups here<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>We\u2019ve set out below our recommendations as to some of the most important features that a law firm website should have. <\/p>\n","protected":false},"author":7,"featured_media":5095,"template":"","categories":[270],"tags":[],"class_list":["post-5094","ps_insights","type-ps_insights","status-publish","has-post-thumbnail","hentry","category-website"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Are the Most Important Features a Law Firm Website Should Have? | Pillar &amp; Scroll<\/title>\n<meta name=\"description\" content=\"We\u2019ve set out below our recommendations as to some of the most important features that a law firm website should have.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pillarscroll.com\/au\/insights\/what-are-the-most-important-features-a-law-firm-website-should-have\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Are the Most Important Features a Law Firm Website Should Have? 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