{"id":4848,"date":"2025-03-31T16:01:00","date_gmt":"2025-03-31T05:01:00","guid":{"rendered":"https:\/\/www.pillarscroll.com\/insights\/making-your-ai-sound-human-linkedin-posts-for-lawyers\/"},"modified":"2026-03-03T00:13:25","modified_gmt":"2026-03-02T13:13:25","slug":"making-your-ai-sound-human-linkedin-posts-for-lawyers","status":"publish","type":"ps_insights","link":"https:\/\/www.pillarscroll.com\/au\/insights\/making-your-ai-sound-human-linkedin-posts-for-lawyers\/","title":{"rendered":"Making Your AI Sound Human: LinkedIn Posts for Lawyers"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4848\" class=\"elementor elementor-4848 elementor-4240\" data-elementor-post-type=\"ps_insights\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a93b6ca e-con-full e-flex e-con e-child\" data-id=\"a93b6ca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e5db8b9 elementor-blockquote--skin-border elementor-widget elementor-widget-blockquote\" data-id=\"e5db8b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\"I've been using ChatGPT to draft LinkedIn posts about our migration updates. The content is accurate but it feels a bit... robotic? How can I make it more engaging?\"\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8a5195 elementor-widget elementor-widget-text-editor\" data-id=\"d8a5195\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>This question from Amelia, a lawyer and migration agent from Perth, highlights a common challenge for legal professionals embracing AI tools. Many are finding that while artificial intelligence can create technically accurate content, it often lacks the human touch that makes social media truly effective.<\/p><p>The disconnect is understandable. Legal professionals typically have refined communication styles developed over years of practice. When AI attempts to mimic this expertise, it can produce content that feels mechanical and detached &#8211; technically correct but missing the authentic voice that builds genuine connections on platforms like LinkedIn.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-126e606 h3 fw-semibold color3 elementor-widget elementor-widget-heading\" data-id=\"126e606\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why AI Content Often Sounds Robotic on LinkedIn<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61d6544 elementor-widget elementor-widget-text-editor\" data-id=\"61d6544\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Traditional AI writing tends to exhibit several telltale signs:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8bfa3df elementor-widget elementor-widget-text-editor\" data-id=\"8bfa3df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul class=\"ul-circle\"><li>Overly formal structure and phrasing<\/li><li>Generic observations lacking personal insight<\/li><li>Consistent use of similar sentence patterns<\/li><li>Missing the conversational tone that performs well on social platforms<\/li><li>Absence of personality traits that make your content distinctly yours<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69efa90 elementor-widget elementor-widget-text-editor\" data-id=\"69efa90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>For legal professionals whose reputation hinges on their communication style, these issues can undermine the very credibility you&#8217;re trying to build through your LinkedIn presence.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba0c6cb h3 fw-semibold color3 elementor-widget elementor-widget-heading\" data-id=\"ba0c6cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Switch to a Better AI Model: Claude vs ChatGPT for Creative Writing\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cf7c71 elementor-widget elementor-widget-text-editor\" data-id=\"5cf7c71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The first practical recommendation is straightforward: consider upgrading your AI tool. While ChatGPT has broad capabilities, Claude consistently demonstrates superior performance in creative writing tasks where a natural, <span class=\"text-nowrap\">human-like<\/span> tone is essential.<\/p><p>As highlighted in our response: &#8220;In my experience and many others &#8211; if you do a bit of research on this &#8211; Claude does a much better job of creative writing than ChatGPT.&#8221;<\/p><p>This distinction becomes particularly important for legal professionals where nuance, tone, and authentic voice directly impact how your expertise is perceived.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c8ef33 h3 fw-semibold color3 elementor-widget elementor-widget-heading\" data-id=\"7c8ef33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Strategy 1: Creating an Effective AI Style Guide<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a9df8b elementor-widget elementor-widget-text-editor\" data-id=\"7a9df8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A style guide serves as your AI&#8217;s instruction manual for creating content that reflects your authentic voice and communication preferences.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a019e54 h3 fw-semibold color3 elementor-widget elementor-widget-heading\" data-id=\"a019e54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What to Include in Your Style Guide\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08a999a elementor-widget elementor-widget-text-editor\" data-id=\"08a999a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>An effective AI style guide for legal professionals should include:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-531d33f elementor-widget elementor-widget-text-editor\" data-id=\"531d33f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul class=\"ul-circle\"><li><b>Voice characteristics<\/b>: Are you conversational, authoritative, educational, or inspiring?<\/li><li><b>Typical sentence structure<\/b>: Do you prefer short, direct sentences or more complex constructions?<\/li><li><b>Vocabulary preferences<\/b>: Specific terminologies you use regularly or avoid entirely<\/li><li><b>Content structure<\/b>: How you typically open posts, address your audience, and conclude<\/li><li><b>Topic handling<\/b>: How you approach different types of content (case studies, legislative updates, practical advice)<\/li><li><b>Personal quirks<\/b>: Phrases, analogies, or references you commonly use<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23e6b4f h3 fw-semibold color3 elementor-widget elementor-widget-heading\" data-id=\"23e6b4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How to Build One (Even Using AI to Help)\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c990dd7 elementor-widget elementor-widget-text-editor\" data-id=\"c990dd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>While it might seem paradoxical, you can use AI to help create the style guide that will, in turn, guide your AI assistant.<\/p><p>For more information, view our <span class=\"text-nowrap\">two-part<\/span> tutorial on <a href=\"\/insights\/creating-your-law-firms-marketing-content-style-guide-a-practical-walkthrough\/\">creating a marketing style guide for your law firm using AI<\/a>.<\/p><p>Alternatively, you can create a more streamlined version by simply documenting key rules about how you communicate. The principle remains the same: the more specific information you provide, the better the results you&#8217;ll achieve.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad5af48 h3 fw-semibold color3 elementor-widget elementor-widget-heading\" data-id=\"ad5af48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Strategy 2: Using Examples to Train Your AI Assistant<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad6c639 elementor-widget elementor-widget-text-editor\" data-id=\"ad6c639\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Perhaps the most powerful approach is providing your AI with successful examples of your own content.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d59803 h3 fw-semibold color3 elementor-widget elementor-widget-heading\" data-id=\"1d59803\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Selecting the Right Examples\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7199c98 elementor-widget elementor-widget-text-editor\" data-id=\"7199c98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Choose LinkedIn posts that:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3dbc12a elementor-widget elementor-widget-text-editor\" data-id=\"3dbc12a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul class=\"ul-circle\"><li>Generated strong engagement<\/li><li>You feel authentically represent your voice<\/li><li>Cover similar topics to what you&#8217;re currently creating<\/li><li>Demonstrate the structure and tone you prefer<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6152f3 h3 fw-semibold color3 elementor-widget elementor-widget-heading\" data-id=\"d6152f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How to Structure Your Prompt\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63894f1 elementor-widget elementor-widget-text-editor\" data-id=\"63894f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>When using examples to guide your AI, structure your prompt clearly:<\/p><p>&#8220;Here&#8217;s an article that I want a LinkedIn post for. Here&#8217;s another example of a LinkedIn post I&#8217;m really happy with. Can you write it in this style?&#8221;<\/p><p>This approach leverages a concept called <span class=\"text-nowrap\">&#8220;few-shot<\/span> learning&#8221; where the AI adapts to your specific style based on the examples provided. The key is explicitly instructing the AI to match the style elements you value in your examples.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1f37ac h3 fw-semibold color3 elementor-widget elementor-widget-heading\" data-id=\"d1f37ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Creating a Dedicated AI Project for Consistent Results\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e266b0a elementor-widget elementor-widget-text-editor\" data-id=\"e266b0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>For legal professionals who regularly create LinkedIn content, establishing a dedicated project within Claude streamlines the entire process.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83c03f6 h3 fw-semibold color3 elementor-widget elementor-widget-heading\" data-id=\"83c03f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Setting Up Background Knowledge\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c64849 elementor-widget elementor-widget-text-editor\" data-id=\"2c64849\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">When creating a project in Claude, you can provide:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-166da37 elementor-widget elementor-widget-text-editor\" data-id=\"166da37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul class=\"ul-circle\"><li>Your style guide document<\/li><li>Multiple examples of posts you&#8217;ve written and liked<\/li><li>Any specific preferences for different content types (case updates vs firm announcements)<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2713003 h3 fw-semibold color3 elementor-widget elementor-widget-heading\" data-id=\"2713003\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Crafting Project Instructions\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebc3d1b elementor-widget elementor-widget-text-editor\" data-id=\"ebc3d1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Clear project instructions might include:<\/p><p>&#8220;I&#8217;m going to give you an article. I want you to draft me a LinkedIn post based on that article. You must follow my style guide. I&#8217;ve attached examples of posts that reflect how I want this post to be written.&#8221;<\/p><p>This setup creates a consistent, reusable framework for generating content that maintains your authentic voice &#8211; eliminating the need to repeatedly explain your preferences.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9726a0 h3 fw-semibold color3 elementor-widget elementor-widget-heading\" data-id=\"c9726a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Practical Example: Before and After<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0ffe52 elementor-widget elementor-widget-text-editor\" data-id=\"b0ffe52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong><span class=\"text-nowrap\">AI-Generated<\/span> (Before)<\/strong>: &#8220;We are pleased to announce important updates to Australia&#8217;s skilled migration program. These changes include revised points requirements and new regional visa provisions that may impact applicants. For more information, please contact our office.&#8221;<\/p><p><strong><span class=\"text-nowrap\">AI-Generated<\/span> with Proper Guidance (After)<\/strong>: &#8220;Just navigated another client through the migration labyrinth after yesterday&#8217;s skilled visa updates. Key takeaway? Those regional pathways we&#8217;ve been recommending since January are now even more valuable. If you&#8217;ve been sitting on a potential application, these changes warrant a conversation. PM me if you&#8217;re curious about how these might affect your situation.&#8221;<\/p><p>The difference? The second example demonstrates personality, professional insight, and a natural invitation to engage &#8211; precisely what performs well on LinkedIn.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7df92c0 h3 fw-semibold color3 elementor-widget elementor-widget-heading\" data-id=\"7df92c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Beyond LinkedIn: Applying These Techniques to Other Content\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0de761 elementor-widget elementor-widget-text-editor\" data-id=\"c0de761\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>While we&#8217;ve focused on LinkedIn posts, these same principles apply to other content your law firm might create with AI assistance:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa5e602 elementor-widget elementor-widget-text-editor\" data-id=\"aa5e602\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul class=\"ul-circle\"><li>Client newsletters<\/li><li>Website articles<\/li><li>Email communications<\/li><li>Presentation materials<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5dd059 elementor-widget elementor-widget-text-editor\" data-id=\"a5dd059\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The key is consistency in your approach to AI guidance, creating a coherent voice across all platforms.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4442d69 h3 fw-semibold color3 elementor-widget elementor-widget-heading\" data-id=\"4442d69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Key Takeaways and Next Steps\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b2d9ef elementor-widget elementor-widget-text-editor\" data-id=\"9b2d9ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Making your AI assistant sound like you doesn&#8217;t require technical expertise &#8211; it simply demands clear communication about what makes your voice distinctive.<\/p><p>Remember these key principles:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48dfe12 elementor-widget elementor-widget-text-editor\" data-id=\"48dfe12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul class=\"ul-circle\"><li>Choose the right AI tool for creative content (Claude often outperforms alternatives)<\/li><li>Create a style guide that captures your authentic voice<\/li><li>Provide examples of your preferred writing style<\/li><li>Set up a dedicated project for consistent results<\/li><li>Continually refine your approach based on engagement metrics<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-019b5da elementor-widget elementor-widget-text-editor\" data-id=\"019b5da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<strong>Next Steps<\/strong>: Select your three most successful LinkedIn posts and create a simple style guide based on what makes them effective. Use this to guide your next <span class=\"text-nowrap\">AI-assisted<\/span> content creation, then compare the engagement results with your previous posts.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Struggling with <span class=\"text-nowrap\">robotic-sounding<\/span> AI content? Learn how to make your AI assistant write LinkedIn posts that capture your authentic voice and engage your audience.<\/p>\n","protected":false},"author":5,"featured_media":4849,"template":"","categories":[246],"tags":[],"class_list":["post-4848","ps_insights","type-ps_insights","status-publish","has-post-thumbnail","hentry","category-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Making Your AI Sound Human: LinkedIn Posts for Lawyers | Pillar &amp; Scroll<\/title>\n<meta name=\"description\" content=\"Struggling with robotic-sounding AI content? 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